The Blue Canyon Realty Team 22 Step Marketing Plan
NEEDS ANALYSIS We start by having a conversation with you & becoming aware of the circumstances surrounding your decision to sell. It is important that you impart to us your primary motivation. Is it top dollar? A fast sale? Selling "as is" with no repairs or prep work? Timing a move to a new house? Relocating out of the Cloudcroft area? Sellers have many reasons for selling.
CMA We submit a detailed & comprehensive Market Analysis which informs you of the value of similar properties in your area & the amount of time it took for those properties to sell.
STAGING Give you PROVEN professional advice on dressing your home & a suggested checklist of repairs & improvements, to show exceptionally well, & to sell for the highest possible price.
MLS We enter your property into the Otero County Multiple Listing Service, which covers all of Otero County.This exposes your property to over 200 agents & their customers.
E FLYER We broadcast a beautiful flyer through email to every active agent in our area that work with bona fide buyers.
INTERACTIVE VOICE RESPONSE SYSTEM We utilize a 24 hour recorded information hotline that provides a custom property identifier & custom recorded message unique to your home. This is placed in all of our marketing media. A traditional magazine garners about 30 calls a month. Our 1-800 number garners 100 to 150 calls a month, all of which are captured & we are able to return these phone calls & establish dialogue regarding your home.
EXTENSIVE INTERNET ADVERTISING Our internet advertising is 2nd to none. We provide internet advertising of all our listings, which include a multitude of photographs, a virtual tour & thorough description of your home. Our listings are "syndicated" to every major Real Estate search engine aggregator; with a heavy emphasis on Realtor.com, Trulia, Zillow.com, Craigslist, Google, Yahoo & many more.
PRINT MEDIA We will advertise your home in quality home sales magazine and newspaper ads targeted specifically to home buyers.
NEIGHBORHOOD MAILERS Send a personalized postcard to at least 50 residents in your neighborhood promoting the features & lifestyle benefits of your home - studies have shown that many homes sell because neighbors referred friends & acquaintances.
CUSTOM COLOR FLYER Create a custom color flyer of features & lifestyle benefits of your home displayed on our office boards & windows.
VIRTUAL TOUR A virtual tour is completed for your home & placed in MLS, E Flyer, Realtor.com & many other sites.
OPEN HOUSE Promote your home through open houses.
SIGNAGE Maximize showing exposure through professional signage - ALSO specifically designed with proven strategies to motivate buyer calls.
LOCKBOX Enhance convenience of buyer viewing, yet maintaining security for you & youe family by placing your home on a electronic lockbox. All appointments are approved through your broker.
FINANCING We edcuate & communicate all financing methods available to the purchaser, thus helping the sellers market their properties more effectively.
IMPROVEMENT RECOMMENDATIONS Suggest constructive changes to your home to make it more appealing...and a higher priced sale more likely to interested buyers. Many of our suggestions can capture up to $5 for every $1 invested.
NEIGHBORHOOD ACTIVITY Keep you educated & up to date on listing & selling market conditions in your area.
SHOWING REPORTS We follow up on all showings into a site that effectively organizes feedback. Personal feedback from showing agents is critical. Selling a home is all about overcoming
PREQUALIFY We prequalify all potential buyers before presenting an offer, which usually includes a prequalification letter from the lender. At minimum a very specific conversation with the Realtor representing the buyer.
REPRESENTATION We represent, negotiate, & consult for you on all presented contracts, making sure that all details in the contract are covered & your interests are protected.
FOLLOW-UP & CLOSING We handle the paperwork after a purchase agreement. We coordinate escrow, financing, inspections, & closing activities on your behalf to ensure a smooth hassle-free closing.